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Strategic outlook for Asda

Understand how Asda is working to become a destination for shoppers across all channels as it steps up its Partnerships strategy and focuses more on delivering range relevance and ease-of-shop for price conscious shoppers.

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The GB market declined 1.2% in the 12 weeks to 3 October against 2020’s performance, according to the latest results from Kantar.

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Asda has announced a number of major initiatives over the last week that demonstrate its growing focus on new channels, products and sustainability. Largest refill store opened in York Following the launch of its Middleton sustainability store last year and a follow up opening in Glasgow, Asda has opened its largest ever refill store at Monk's Cross in York. This will stock 100 branded and pr...
The GB market declined 1.9% on 2020 in the 12 weeks to 5 September, according to the latest results from Kantar. We look at key performances in more detail and highlight UK news you may have missed. Pandemic still having an effect COVID is clearly still having an impact on the market, with grocery spend 8.7% higher in the 12 weeks to 5 September than in 2019. However, the first week of Se...
Number three UK supermarket retailer, Asda has reported like-for-like sales down 0.7% for the three month period April to June 2021. This decline is unsurprising given the strength of the comparative period in 2020 when the first lockdown drove exceptional growth in both larger store and especially online sales. However, Asda performance continued to show resilience versus pre-pandemic levels, wi...
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