Asda news

14 February 2013
We’ve been in-store at Asda this week to look at how it is implementing its strategy for growth. Impactful value communication underpins the strategy Asda's focus on EDLP is at the heart of its ambitions, and is given voice through the Asda Price Guarantee (APG), both inside and outside the store. Alongside extensive large signage to communicate rounded price points in the power aisle, this...
14 February 2013
Latest figures released by Nielsen indicate that the aggregate sales for UK supermarkets grew by 2.2% in the four weeks to 2nd February. This  marked a slowdown from the Christmas period when sales rose by 3.7%. Volumes flat Nielsen reports that unit sales in the latest four week period were unchanged (versus +0.5% in the previous period), reflecting the continuing cautious mood of UK ...
12 February 2013
With 2013 lacking the wealth of event opportunities offered last year by the Olympics, Euro 2012 and Diamond Jubilee, retailers are looking to make full use of the year's seasonal events, with Valentine's Day and Shrove Tuesday being developed to drive shopper enthusiasm for these celebrations. Home dining for Valentine's Day Valentine's Day presents a clear opportunity to promote luxury 'dine ...
31 January 2013
With online, convenience and discount becoming ever more popular channels for shoppers, we explore how retailers are working to boost sales through large format stores.  In the year to April 2013, we expect sales through large format stores (25,000 sq ft and over) to grow by 0.7%, far below the 2.9% for the grocery market as a whole. Shoppers increasingly turning to alternative channels and the ...
29 January 2013
The latest retailer share data from Kantar Worldpanel, for the 12 weeks to 20 January 2013, shows the market trend marginally up on the previous period, with grocery retail showing growth of 3.3%.  Meantime inflation has continued to nudge upwards; Kantar indicates this reached 4.9% in this latest period against 4.5% in the December figures. 12 weeks to 22 January 2012 (% share) 1...
28 January 2013
Asda is on course to complete the rollout of free WiFi into all its stores by the end of February as it looks to embed its multichannel vision within its business. Multichannel approach Asda has said the WiFi opens up "new opportunities to interact, showcase our fantastic Asda app and give our customers an enriched shopping experience" , as reported by The Grocer. The free WiFi is already...
17 January 2013
With all major retailers now having reported, what have we learned about the state of the grocery market in 2012? Discounters triumph Discounters were the clear winners delivering their best ever Christmas performance. Key to their success were investments in premium, fresh and festive ranges which gave them new relevance to Christmas shoppers.  Aldi in particular stood out, with sales ...
15 January 2013
Kantar has issued a special six-week Christmas release of its Worldpanel market share data.  Offering specific detail on relative performances in the grocery sector in the key festive trading period, this provides a useful counterpoint to corporate statements.  The figures issued for the period to 6th January 2013 shows market growth accelerated  modestly to 3.8%, though the fortunes of retailers...
11 January 2013
Promotion for Asda COO Judith McKenna is to leave her position as COO at Asda to take up a new role at Walmart International as executive vice president, strategy and international development. Linked to this move there will be a major reshuffle of Asda's senior team, with all changes taking effect from January 28th. The move to Bentonville is a further promotion for McKenna who became Asda C...
08 January 2013
The latest market share data from Kantar Worldpanel, for the 12 weeks to 23 December, shows the market trend held steady with the previous period maintaining growth of 3.2%.  However Kantar has reported a sharp uptick in inflation in the period, up a full percentage point to 4.5%, putting pressure on volumes in the crucial run up to Christmas. 12 weeks to 25 December 2011 (% share)...