03 September 2020
The grocer brings back "That's Asda Price" in its latest Rollback campaign, amid fierce competition to win shoppers over with everyday low prices.
Lower prices on 1000s of products
Asda will lower the prices of branded and own label products across the store, including fresh, ambient, non-food, and GM categories.
To raise awareness of the price investment, the grocer is bringing back its...