Auchan: developments in Western Europe

Date : 04 March 2021

Jon Wright

Head of Insight - RA EMEA

As Auchan looks to roll out further Pedestrian Drives in France, joins the Euromadi buying alliance in Portugal and announces plans to eliminate 55m plastic food trays used for meat and seafood products, we round up news from the retailer.

Auchan discusses outlook for Pedestrian Drives in France

In an interview in ZDNet, Auchan banner director for its Drives in France, Pascal Damien, looked at the prospects for its Pedestrian Drive format in the country. With nine in operation as of the end of February 2021, Auchan has said it aiming to open 300 Pedestrian Drives by the end of the year, with about 50 to be added by the summer. The solution has gained prominence for shoppers due to the COVID-19 pandemic, which has accelerated its growth.

Auchan’s Pedestrian Drives offer shoppers a range of 10,000 SKUs, while at specific sites the retailer also offers services tailored especially for local shoppers, such as the hiring of small household appliances or as a collection point for third party brands. Damien said the local hypermarket supplies the products for its existing Pedestrian Drives, with deliveries occurring four to five times a day. This support function is requiring it to evaluate its supply to the hypermarket so it can maintain stock levels both for its shoppers and those buying for delivery to the Pedestrian Drives. As a result of this, Damien admitted there is more work to be done on optimising the supply chain and to make the overall process more shopper friendly, all work that will be continued in 2021.

Auchan Portugal joins Euromadi Portugal buying alliance…

Auchan Portugal has joined Euromadi Portugal, the local buying alliance that is a member of Europe-wide EMD group. Euromadi Portugal has 28 associated companies who operate 43 cash & carry sites and more than 2,000 stores. Having Auchan join it will boost Euromadi’s standing in Portugal, while for Auchan it noted the similarities between its aims and Euromadi’s, which both centre on supporting economic, social, and environmental terms in Portugal. Euromadi will negotiate conditions for the purchasing of branded non-perishable food, drugs, and perfumes.

…As it opens MyAuchan stores on Cepsa forecourts

In a separate announcement, Auchan Portugal has partnered with Spain-based oil company Cepsa to open a franchised MyAuchan convenience store on one of the latter’s forecourts. The first MyAuchan on a Cepsa forecourt was opened at the Ramada gas station in the municipality of Odivelas. Auchan has been tying up with forecourt operators in Poland and Romania as it looks to target shoppers on the go. The 100 sq. m store opened in Portugal stocks a range of 1,300 SKUs from Auchan across fresh food, essentials, hygiene, and household products, in addition to products from Cepsa, such as lubricants and gas. Cepsa operates 240 forecourts in Portugal and so if the initial trials prove successful, the partnership would provide Auchan with a strong source of growth for the MyAuchan brand in Portugal in the medium term.

Auchan Retail plans to eliminate 55m plastic food trays

Auchan Retail is set to eliminate 55m plastic food trays that are used in meat and seafood products. According to the retailer, the initiative will result in the elimination of 1100 tonnes of plastic from its supply chain. The new trays are being rolled out this month in Auchan stores in PetiteForêt, Cavaillon, Plaisir, Schweighouse sur Moder, Fâches-Thumesnil and Bègles, before a national rollout in March.

According to Auchan, the new eco-friendly trays include materials sourced from agricultural by-products, such as sugar cane residue, and are certified as being compostable at home. They can also help extend products shelf-life by as much as one day for seafood. The move is part of Auchan 2022 commitment, which aims to remove plastic from fresh products’ packaging and introduce 100% reusable, recyclable or compostable packaging for all its own-brand products.