Carrefour store visits

Presentations

18/11/2016
We spent a day with Carrefour Spain to understand how it has been evolving its strategy, bolstering its hypermarkets, bringing its offer closer to shoppers through convenience and neighbourhood formats, and embedding a multichannel strategy in order to create a seamless offer.
04/11/2016
We spent a day with Carrefour in Paris to understand how the retailer is creating differentiated proximity formats to help its franchisees meet the needs of a variety of shopper bases and compete with rivals in a highly aggressive market.
21/10/2016
Following its renovation in 2015, Carrefour has created an urban, food-focused hypermarket in the Euralille shopping centre. Its highlights include the connected trolley, regional ranges, the fresh marketplace, and food-to-go area.

We visited the store, in Lille, to understand how Carrefour is driving innovation in its hypermarkets.
28/09/2016
We spent a day in Warsaw investigating the initiatives in-store and looking at how they are being incorporated across the Carrefour estate to help it stand out in an increasingly crowded, price-driven market.
27/07/2016
Carrefour is a market leader in Argentina, operating a multi-format proposition. We spent a day with the Carrefour team in Buenos Aires, checking out the latest innovations and store concepts, including its digitally advanced, connected hypermarket.
04/03/2016
Carrefour Montesson sees the retailer’s focus on fresh and counters supported by the addition of new products that provide inspiration and widen choice, while pricing messages are used consistently to make it clear to shoppers that the store remains competitive versus rivals.
21/01/2016
We visited a CarrefourSA hypermarket close to the retailer’s headquarters on the Asian side of Istanbul where we appreciated how hero categories are enhancing the shopping experience.
08/07/2015
As the largest hypermarket chain in Taiwan, Carrefour endeavours to provide Taiwanese shoppers with high quality foods, extensive private label ranges and unparalleled level of services.
02/04/2015

The hypermarket is a key format for Majid Al Futtaim (MAF), the operator of the Carrefour brand in the Middle East. The hypermarket, as in other countries, is coming under pressure in the UAE from smaller stores and so we visited a Carrefour hypermarket in Deira City to understand how MAF is evolving the format to make it relevant to today’s shoppers and how it is preparing it for the future.

01/08/2014
Carrefour City Malakoff highlights the benefits of franchisee run stores by empowering store owners to target local shopper needs