Simply Fresh appoints Michael O’Loughlin as COO

Date : 10 July 2020

Patrick Mitchell-Fox

Senior Retail Analyst

Challenger symbol group, Simply Fresh has brought in forecourt retailing veteran Michael O’Loughlin as its new chief operating officer.  As of 31 August he will take on the role currently held by group founder Kash Khera, who himself will move over to become business development director.

Most recent experience with MFG

Having been a key figure in the expansion of Irish forecourt operator Applegreen’s UK site network, Michael O’Loughlin then headed up the site acquisitions and business development function of forecourt dealership giant Motor Fuel Group.  A major focus for taking Simply Fresh forward will be the further roll-out of the trial supply relationship with Sainsbury’s launched in several stores earlier this year.

Kash Khera, Simply Fresh founder commented:

‘The opportunity for the convenience sector and in particular Simply Fresh and Simply Local is vast and I’m delighted to invite Michael onto the board as COO.  Michael’s people-first and highly customer-focused mindset and strategic thinking will be of great value to Simply Fresh and Simply Local and the retailers we serve.  As the company enters its next chapter of innovation and expanded store growth, independent retailers will truly benefit from his experience and knowledge.’