CVS Pharmacy is expanding its frozen food and healthy snack offering at selected stores in the US as it looks to drive footfall and encourage greater shopper frequency.
74% of adults said their meal and/or snacking habits have changed during the pandemic
CVS is looking to make mealtimes ‘quick and simple’ by expanding its convenient meal range to include more frozen meals and healthy snacks. It highlighted that shoppers continue to search for ‘well-balanced, easy-to-assemble’ at-home meal solutions and healthy snacks to add to their daily routines, as they are spending more time at home.
This was reflected in its survey, conducted in March 2021, which found that 74% of American adults said their meals and/or snacking habits have changed during the pandemic. Moreover, compared to pre-COVID behaviour, 67% of American adults who snack reported snacking at home more now and 52% are choosing ‘better-for-you’ snacks and meal solutions.
The results have prompted the chain to offer more than 100 frozen food products at selected stores, including branded items from Beyond Meat, Bird’s Eye, Ore-Ida, and Amy’s Kitchen. The assortment aims to meet various dietary preference such as vegan, gluten-free, and certified-organic.
It is also introducing an expanded assortment of more than 140 ‘better-for-you’ snacks, including more than 60 snacks new to CVS. The snack range includes national and niche brands like LesserEvil, SkinnyDipped, and Soley.
Focus on becoming a leading health and wellness destination
With retailers offering more one-stop shopping solutions, this development will help CVS drive loyalty by providing access to a wide selection of healthier choices ‘without having to make extra trips to speciality and grocery stores’.
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