DIA store visits


See how the market is evolving as a result of the cost-of-living pressures and the high food inflation stresses. We explore how six retailers across Madrid are showcasing local products, value and keeping up with the latest shopper demands.
DIA is putting a great deal of hope in its new store concept, which was launched in Spain in late 2020. As it invests in its stores, offer and private label, DIA is evolving what the discount offer provides and the range of missions it can meet for shoppers.
In 2018, discounter Dia launched the convenience-orientated banner Dia&Go with the aim to better cater for top-up missions and drive sales growth again. We recently visited a store in Madrid where we noticed the latest development in terms of products and display. The store also features the brand new private label Al Punto for food-to-go products.
Following our recent trip to Lisbon, we highlight key trends from leading Portuguese retailers.
Minipreço is evolving its discount format to provide shoppers with solutions, rather than simply supplying products. This is seeing the retailer upweight its food-to-go and health and beauty ranges and adapt its stores' designs to make them more appealing to shoppers. We saw two stores that show how the retailer is looking to enhance its price and proximity strategy to stand out in the competitive Portuguese market.
See how DIA is evolving its offer to meet a range of shopper missions across a number of formats and brands.
We spent a day with the DIA team in Buenos Aires to see how the retailer is going beyond its traditional focus on delivering low prices and building its success on helping its shoppers to be ‘smart’.
We visited two DIA stores in Barcelona to see how it is continuing to build its presence in its home market and adhere to its core strategic aims of leading on price with neighbourhood stores through innovation.
Brazil is a growth market for DIA, and one where the retailer remains highly positive about opportunities, including the potential of the DIA Market format. We’ve been in-store in São Paulo, to understand how the format is enhancing the retailer’s appeal in Brazil.
DIA has taken clear learnings from Clarel in Spain to create a great neighbourhood drugstore, with a strong value proposition and branded ranges, which should help DIA grow its business and gain share in Portugal.
We visited this Minipreço, one of DIA’s newest stores in Lisbon, to see how the retailer is successfully combining its price and proximity strategy to fulfil a wide range of shopper missions.
We visited this new concept neighbourhood DIA Market store in São Paulo. With its strong perishables, bakery and convenience focus, it's a great example of ‘discountvenience’ – bridging the divide between discount and convenience.
We visited Spanish discounter DIA’s health & beauty fascia Clarel, a format which complements its core grocery network. Targeted at middle-income consumers, the format is constantly evolving. DIA’s aim is for Clarel to become the benchmark in Iberia for shoppers looking to buy health, beauty, household, baby, personal care and pet care products.
We spent a day with the DIA team in Madrid, visiting one of the company’s core store formats, DIA Market, and the innovative produce-focused Fresh by DIA, to see how DIA is strengthening its proximity profile in Spain.

Emerging markets, including Brazil, are key growth engines for DIA and continue to report dynamic results. We visited this DIA store in São Paulo to see how its focus on low prices and value, along with similarities to the popular ‘atacarejo’ format, are attracting shoppers.