Edeka news

10 April 2019
As Edeka and Rewe announce initiatives in their home market, we round up news from the retailers. Edeka to expand organic focus As shopper interest in organic products grows, Edeka has rumoured to be investigating opportunities to launch a format specifically aimed at such ranges. Trade publication Lebensmittel Zeitung said Edeka would use the Naturkind brand for both standalone stores and ...
19 February 2019
We look at how Germany-based Edeka and Rewe are evolving their strategies relating to their forecourts in the country. Rewe slows down expansion at Aral petrol stations… Rewe has said it will stop the expansion of its its Rewe To Go concept at Aral petrol stations. The companies have agreed to focus on the quality of the service before opening more sites. However, the goal to open 1,000 for...
07 January 2019
German retailer Edeka has released a new TV commercial promoting its latest marketing campaign. The commercial is based on the popular ‘Supergeil’ commercials and markets Edeka’s ‘Supergeile Preise’ (super-cool prices). Friedrich Liechtenstein is the face of the campaign German entertainer Friedrich Liechtenstein stars in the Supergeil commercials, which went viral after being first release...
08 November 2018
Edeka has opened a food technology campus next to one of its supermarkets in the centre of Berlin. The campus is a space for start-ups to develop and test their products and technologies. Shaping the ‘assortment of tomorrow’ Edeka hopes the campus will shape the ‘assortment of tomorrow’ by supporting start-ups. There is a coworking room, a kitchen studio and an event space on the campus. Th...
07 June 2018
Edeka has launched a new campaign to promote its health and wellness offer, following strong sales results for 2017. 'Simply beautiful- inside and out' Announcing the launch of the new campaign, Edeka highlighted the importance of beauty from within, through a balanced diet, as well as on the outside through personal care. The retailer is working with TV presenter Annemarie Carpendale to pr...
08 March 2018
Edeka is partnering with Hamburg based Budnikowsky to expand in the drugstore channel. Developing in the channel Edeka has formed a joint enterprise with Budnikowsky to enter the drugstore market and is looking to roll out a new concept throughout its regional divisions. Under the same banner, Budnikowsky will also be expanding its footprint and moving outside of Hamburg, where its stores a...
14 February 2018
Edeka's online supermarket, Bringmeister, is launching a service which will enable groceries to be delivered straight into customers' fridges. Increased convenience A new Smart Lock system has been developed by Cary services, allowing time limited access to user's homes using electronic keys. The cost of the lock system is €9.99 a month. In partnership with this, Bringmeister will give cu...
30 November 2017
Edeka is launching new private label products in the fruit and vegetables category. 20 new SKU's Edeka is extending its 'Gut & G ünstig' economy private label range in fruit and vegetables, with 20 new products being launched. These include apples, oranges, bananas and tomatoes and will be offered for sale as loose produce. Competing with the discounters Aldi and Lidl have both be...
21 September 2017
We bring you the latest news from Rewe and Edeka in Germany. Rewe Digital launching a DOOH Campaign Rewe is partnering up with an advertising company to launch a digital campaign at the point of sale. Nestle’s Wagner pizza is the brand that will be promoted. With more shoppers starting to shop online in Germany, and consumers using digital channels more. Rewe is keen to expand its efforts i...
03 August 2017
The new format will be called Edeka Xpress and each store will be around 600 sq m. Conversion of Tengelmann stores Around 50 of the 170 Tengelmann stores that Edeka is acquiring will be converted to the new concept and this will happen by the end of September. This enables Edeka to choose the most appropriate Tengelmann locations for the new format and the first stores will be in Munich, St...