Retailers/Esselunga/Presentations

Esselunga presentations

Presentations

Italy Country Presentation
16/02/2023
A guide to Italy’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.
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How loyalty programmes are evolving in Western Europe
24/08/2021
After a period of comparative inactivity, loyalty programmes are coming back into focus as retailers look to collect data to support long-term growth.
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Key strategies in large format stores
18/11/2020
The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to re-imagine the hypermarket format beyond grocery retail by applying seven strategies laid out in this report. This way hypermarket operators are able to enhance the shopper proposition and: - achieve more incremental growth - boost traffic to store - encourage more spend in-store - develop the omnichannel offer
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Hypermarkets by numbers 2019 – 2022
09/11/2020
The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to achieve incremental increases in basket size and are developing their proposition to attract shoppers back to the format. In this report we show winning strategies by hypermarket and large supermarket operators from around the world.
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COVID-19: how the pandemic is re-shaping retail trends in Western Europe
22/06/2020
We review the impact of COVID-19 on the five key trends which were set to shape the Western European food retail market in 2020 and beyond.
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Italy: five trends to watch in 2016
05/01/2016
We visited Milan, Turin and Bologna to catch up on developments at retailers from gourmet formats to discounters, and to understand the key trends driving the Italian market in 2016.
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Esselunga: Scegli il tuo sconto
01/12/2015
We saw Esselunga’s ‘Scegli il tuo sconto’ (choose your own discount) scheme in action in Milan. Check out this slide for the key facts and IGD’s assessment.
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Promotional innovation: the T-Frutta app
11/08/2015
The T-Frutta app allows Italian shoppers to claim cashback when they purchase certain brands on promotion. Check out this slide for the key facts and IGD’s assessment.
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