FairPrice overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

FairPrice: data

See data on the retailer’s performance and forecasts for its operations by channel.

Singapore Country Presentation

This guide to Singapore explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Strategic outlook for FairPrice

We review FairPrice’s current performance, plus progress against key strategic objectives.

Latest News

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NTUC Enterprise is offering benefits worth SGD20m (US$15m) to union members to celebrate NTUC's 60th anniversary. The group is the operator of Singapore’s largest chain of grocery stores.

More News

As Easter draws near, retailers in Singapore are helping shoppers prepare another Easter celebration at home. The number of community cases has remained low for some time, but the maximum number of people for private gathering is still capped at eight. We visit the leading retailers in Singapore to check out the key highlights. Cold Storage Easter eggs are displayed in the prominent areas o...
FairPrice is working with local agencies to test the use of autonomous robots in providing on-demand deliveries in Singapore. Greater convenience and flexibility Source: IMDA The trial is currently limited to a neighbourhood shopping complex in Punggol and the residential area nearby. The one-year trial will assess: Technologies such as AI for autonomous navigation, obstacle det...
Chinese New Year is the biggest annual trading event for many markets and retailers across Asia.  The pandemic has once again impacted celebrations. This year, retailers are more prepared for the complexity of complying with COVID-19 measures and changes in shoppers’ behaviour. We highlight the best-in-class execution from the Asia region and beyond    1. Growing the eat-at-home opportunity ...

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

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