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Home Bargains profile

A guide to Home Bargains and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must-see stores.

Home Bargains: data

See data on the retailer’s performance and forecasts for its operations by channel.

Home Bargains Snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Home Bargains.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Over the past two weeks, the bakery category has been highlighted as a growing focus for retailers, with developments from Asda and Home Bargains. At Asda, this saw the addition of new product developments and the further rollout of more in-store bakeries at Home Bargains.


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TJ Morris Ltd, which trades as Home Bargains, has announced profit before tax of £239m for the year ending 30 June 2022. This represents a decrease of 26% versus 2021's figure. However, the retailer reported a modest growth in turnover, increasing by 2% to £3.419 bn. The turnover increase was said to be a result of new outlets, the re-siting of some stores and an enhanced contribution from the...
Home Bargains has acquired the variety discounter retailer Quality Save. This was completed on 26 January. Quality Save has 21 stores in the north of England. These will now become part of the Home Bargains estate. Quality Save was already well connected with Home Bargains, with latter's products supplied to Quality Save. Quality Save also shares very similar branding and, in some cases, the same...
Asda has launched a new price match initiative against Home Bargains, in a move that demonstrates how much of a threat the fast expanding variety discounter has become to the UK’s third largest grocer. Source: IGD Research Price Matching on over 100 lines Home Bargains Price Match extends to over 100 popular branded lines stocked by the variety discounter. While the focus is v...
5-year forecasts to 2028

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