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Iceland profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Iceland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

UK Country Presentation

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

Latest News

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Frozen food specialist Iceland has long been committed to ‘doing it right’ and ensuring it is having a positive impact on people and planet. We look at its latest plans to reduce plastic and food waste.

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The GB market declined 1.2% in the 12 weeks to 3 October against 2020’s performance, according to the latest results from Kantar. COVID is still having an impact, while grocery inflation is rising Despite the decline, COVID is still having an impact on the market, with grocery spend 8.1% higher than in 2019. Various factors impacted the results in the period including the reduced availabi...
As frozen food specialist Iceland launches its largest range of new products, we look at developments from the retailer and look at how the frozen food sector is evolving. 250 new lines Iceland has added 250 lines to its range, made up of brands and private label. This includes 19 new products developed with Ed’s Dinner, the fast-food chain. The retailer has also partnered with Italian r...
We visited frozen food specialist discounter Oops in Preston to see what it had to offer. About Oops The first Oops opened in October 2020 in Bolton. Since then, it has opened a further three stores. The retailer originally sold surplus food from major manufacturers struggling to export to Europe following Brexit. Now, this makes up around 25% of its stock. Oops repackages some of the...
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