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A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.
See data on the retailer’s performance and forecasts for its operations by channel.
Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.
A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.
We recently visited Germany’s capital on a research trip; with almost 50 stores seen, here are our six main takeaways, as well as a shout-out to our favourite stores
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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.
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