Kaufland news

09 August 2023
The Schwarz Group has secured funding to support the expansion of its Lidl network into five new markets. Two countries expected to be operational by 2026 In July 2022, the Schwarz group received approval for a loan up to the value of €175 million to facilitate the expansion of its Lidl and Kaufland networks. €75 million will be for Lidl to expand its network in Albania, Bosnia and Herze...
08 August 2023
Mein Real hypermarket stores are back under the control of SCP Group, and it is looking to sell. Tischendorf family unable to improve stores In June 2022, the Tischendorf family took control of 62 former Real hypermarkets from SCP Group. Initial investment was made and a supply deal was struck with REWE, which included its private label ranges being made available in Mein Real stores. Af...
01 June 2023
We recently visited Germany’s capital on a research trip; with almost 50 stores seen, here are our six main takeaways, as well as a shout-out to our favourite stores  The shopper journey needs improvement One of the main things that stood out to us is the fact that, in most stores, the shopper journey wasn’t great. Navigation is almost non-existent, and we often found ourselves walking arou...
31 May 2023
The German retail group posted sales of €154.1 bn for FY 2022, with Lidl and Kaufland seeing double digit growth Price management and innovative assortment leads to sales growth Schwarz Group saw its sales increase by +15.4% for FY 2022, calling out its ability to win new shoppers through its value and product offer. Lidl sales increased by +13.8%, to reach €114.8 bn and Kaufland also ex...
22 March 2023
German hypermarket retailer Kaufland will add Decathlon sports stores next to five more locations in 2023. Enhancing the shopper experience Following the success of their first partnership in Karlsruhe, Kaufland and Decathlon will be teaming up in five more locations in 2023. The agreement sees Decathlon open stores on Kaufland rental space. Other sites will involve old Real stores, that...
24 February 2023
We recently visited a Kaufland store in Zagreb, to see how the German hypermarket retailer is evolving its offer to appeal to Croatian shoppers. Leading with value Thanks to its economies of scale through being part of the Schwartz group, Kaufland can deliver a strong value proposition to shoppers. This is well showcased throughout the store through overhead and shelf edge signage. The f...
20 May 2022
Lidl and Kaufland’s parent company, Schwarz group has announced its FY21 results. Key numbers for the year ending February 2022 Group sales + 6.6% to €133.6bn Kaufland sales +7.4% to €27.3bn Lidl sales +4.7% to €100.8bn Total online sales for both banners reached €1.7bn The group invested €8bn last year in opening new stores, modernizing existing ones and financia...
05 January 2022
Sustainability remains an important topic for retailers in 2022, with many continuing to improve their commitments and go the extra mile. The Schwarz Group continues to raise its targets, with the intention to set improvements where necessary, while Lidl has extended its Eco-Score trial across multiple countries. Separately, SPAR Austria has introduced a deposit return scheme on glass jars, for...
16 July 2021
Lidl and Kaufland’s parent company, Schwarz Group, has released its 2020/21 financial results. The group enjoyed strong growth of 9.6%, taking its total sales to €125.3 bn. Lidl continues to drive the group’s sales, advancing by 9.9%, while Kaufland posted an increase of 7.5%. Lidl reinforces its position as Europe’s largest retailer Lidl’s total sales reached €96.3 bn, which will mean it w...
05 March 2021
Kaufland has re-entered the online channel following the acquisition of Real's marketplace , instead of creating its own one. The retailer’s return to the online channel looks to establish its presence for the long term, building on Real’s existing success. This should help Kaufland differentiate this initiative, from its previous entry and exit from the channel in 2017, wh...