How Lidl and Kaufland are strengthening their digital capabilities   

Date : 30 November 2020

Maxime Delacour

Senior Retail Analyst

Schwarz Group, Lidl and Kaufland parent’s company, is set to launch smart cloud solutions in early 2021. Lidl is reorganizing its IT and digital divisions to focus on the digital transformation of its stores, while the recent acquisition of the real.de marketplace will accelerate Kaufland’s…
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