Kaufland presentations

Presentations

11/10/2021
Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. The retailer does so by: - sustaining its price leadership in markets where it leads - enhancing range relevance - enriching shopper proposition - developing its sustainability credentials - using it's buying group membership to support favourable trading terms - exploring opportunities in the online channel
06/09/2021
As competition and low levels of volume and value growth continue to affect markets in Europe, buying groups like AMS, Coopernic and EMD are becoming increasingly strategic for retailers looking to drive efficiencies throughout their businesses. Following several changes in 2021, in this insight presentation we provide an overview of the key groups, their members and their size.
08/07/2021
A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.
30/04/2021
Centre store categories are of significant interest and importance for grocery retailers and suppliers. While on one end the centre store drives revenue for suppliers and retailers, the latter benefit from the traffic it attracts to their stores. Centre store categories also provide retailers with the opportunity to encourage shoppers to trade up or drive incremental volume.
30/03/2021
Two year growth forecasts for the grocery market, the leading retailers and modern trade grocery channels in Germany.
22/03/2021
This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.
24/02/2021
Key trends in CEE grocery market in 2021: - COVID-19 will remain the leading concern for retailers and suppliers - Online is increasing its market penetration as more retailers invest in the channel - Retailers are digitalising their stores and wider operations - More retailers are partnering with last-milers - Hypermarkets will continue to lose share across the region
10/02/2021
This guide to Romania explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.
03/02/2021
This guide to Poland explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.
18/11/2020
The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to re-imagine the hypermarket format beyond grocery retail by applying seven strategies laid out in this report. This way hypermarket operators are able to enhance the shopper proposition and: - achieve more incremental growth - boost traffic to store - encourage more spend in-store - develop the omnichannel offer
09/11/2020
The hypermarket channel is perceived to be struggling to grow, whether in store or sales terms. However, on a global basis, this is not the reality. Retailers are finding ways to achieve incremental increases in basket size and are developing their proposition to attract shoppers back to the format. In this report we show winning strategies by hypermarket and large supermarket operators from around the world.
15/04/2020
Kaufland has joined Too Good To Go’s campaign to reduce food waste. It will replace the best before date on its private label, K-classic fresh milk, with the slogan ‘often good for longer’.
14/01/2020
Grocery sales in the CEE are expected to grow by 3.6% between 2019 and 2024. Retailers are driving this growth by revising how they run their business. Some, like Kaufland across Europe, are evolving their stores and product range to cover more shopper missions and attract more shoppers. While others, like Russia’s Pyaterochka, are investing in digital retail solutions to drive efficiency.
24/09/2019
Kaufland has launched a new logo, which it will add to private label products to highlight those that use eco-friendly packaging.
13/09/2018
We examine the latest retailer performance in Australia, as well as review the major trends that we identified at the start of 2018.
23/07/2018
In this insight presentation we look at the EMD buying group, its members and strategy.
09/07/2018
Local sourcing is a growing trend, with consumers more influenced by ethical and sustainable issues. We look at how retailers have executed local initiatives across Europe, both in-store and online, to meet the growing demand.
19/02/2018
We take a look at the trends set to shape retailing in Western Europe in the year ahead.
03/10/2017
We provide our strategic outlook on the development in the European grocery retail market in both Western as well Central and Eastern Europe, with insight to the strategy of the leading players like Lidl, Carrefour, and Tesco. The report will illustrate key themes across the European grocery retail market and see how the region’s top retailers are driving and being driven by these changes. A channel-by-channel analysis and insight will highlight trading priorities and strategy of the region’s largest retailers.
22/06/2017
We look at the opportunities by channel for the German grocery market over the next five years.
24/01/2017
We take a look at who’s winning in the region, and the trends set to shape the sector in the year ahead.