Kaufland

Kaufland profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Kaufland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Kaufland

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

Germany country presentation

This guide to Germany explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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Lidl and Kaufland’s parent company, Schwarz Group, has released its 2020/21 financial results. The group enjoyed strong growth of 9.6%, taking its total sales to €125.3 bn. Lidl continues to drive the group’s sales, advancing by 9.9%, while Kaufland posted an increase of 7.5%.

More News

Kaufland has re-entered the online channel following the acquisition of Real's marketplace , instead of creating its own one. The retailer’s return to the online channel looks to establish its presence for the long term, building on Real’s existing success. This should help Kaufland differentiate this initiative, from its previous entry and exit from the channel in 2017, wh...
Germany’s competition authority, The Federal Cartel Office (Bundeskartellamt), has approved Kaufland’s acquisition of some Real stores in Q4 2020. By taking over these stores Kaufland is improving its purchasing position in the country. Acquisition of 92 Real hypermarkets approved Kaufland’s acquisition will see it acquire 92 of the 101 Real hypermarkets it applied for originally, although ...
Schwarz Group, Lidl and Kaufland parent’s company, is set to launch smart cloud solutions in early 2021. Lidl is reorganizing its IT and digital divisions to focus on the digital transformation of its stores, while the recent acquisition of the real.de marketplace will accelerate Kaufland’s omnichannel transformation. Smart cloud solutions made in Europe Schwarz Group will launch clou...
Data

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