Kaufland profile

A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Kaufland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Kaufland

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

Germany Country Presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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German hypermarket retailer Kaufland will add Decathlon sports stores next to five more locations in 2023.

More News

We recently visited a Kaufland store in Zagreb, to see how the German hypermarket retailer is evolving its offer to appeal to Croatian shoppers. Leading with value Thanks to its economies of scale through being part of the Schwartz group, Kaufland can deliver a strong value proposition to shoppers. This is well showcased throughout the store through overhead and shelf edge signage. The f...
Lidl and Kaufland’s parent company, Schwarz group has announced its FY21 results. Key numbers for the year ending February 2022 Group sales + 6.6% to €133.6bn Kaufland sales +7.4% to €27.3bn Lidl sales +4.7% to €100.8bn Total online sales for both banners reached €1.7bn The group invested €8bn last year in opening new stores, modernizing existing ones and financia...
Sustainability remains an important topic for retailers in 2022, with many continuing to improve their commitments and go the extra mile. The Schwarz Group continues to raise its targets, with the intention to set improvements where necessary, while Lidl has extended its Eco-Score trial across multiple countries. Separately, SPAR Austria has introduced a deposit return scheme on glass jars, for...
5-year forecasts to 2027

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