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Kroger profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Kroger: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Kroger

An in-depth review of the retailer's current and future performance, including an update on its strategic priorities and what this means for suppliers.

USA country presentation

This in-depth guide to the USA explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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The Kroger Co. and Nuro have announced an expanded collaboration to ramp up the use of third-generation autonomous vehicles for grocery deliveries.

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Kroger has opened its first ghost kitchen in partnership with Kitchen United Mix at its Ralphs store in the Westwood neighbourhood, Los Angeles. High traffic location The companies announced their partnership last year as part of Kroger’s “anything, anywhere, anytime” commitment. This is a great location for this model, given the strong traffic the store receives from students, office and h...
Kroger posted stronger than expected quarterly results, with identical stores sales up 3.1%. This was underpinned by the cooking at home trend and the acceleration of online. Cooking at home and health trends drive food sales Kroger’s CEO Rodney McMullen said the retailer continues to benefit from the eat-at-home trend. It’s Home Chef private label food brand became the latest to reach the ...
Kroger has launched a new subscription-based loyalty programme called Boost providing shoppers with additional rewards and services such as, free delivery and double fuel points. The retailer also announced a new partnership with retailer Bed, Bath & Beyond to strengthen its home, baby and wellness offer. Tiered subscription programme to drive loyalty and online sales Boost, the new loyalty...
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