Kroger partners with Roku for new shopper data programme

Date : 10 June 2020

Keshia Beadle

Senior Retail Analyst

Leading US streaming service, Roku, has partnered with Kroger to improve targeted advertising. New shopper data programme Kroger Precision Marketing (KPM) which is Kroger's media advertising business, has data from over 60 million households. It is joining forces with Roku to launch a new…
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