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Lidl profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Lidl: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Lidl

Identify your opportunities with the retailer as we explore the latest strategic priorities that will influence its future performance.

Germany country presentation

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Latest News

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With COVID-19 impacting the way people shop, each channel has had to adapt to satisfy changing shopper needs. The discount channel has had a mixed experience dealing with these changes throughout the pandemic. Sales have been negatively impacted due to shoppers using fewer channels and avoiding smaller stores. For the variety discounters, such as Poundland, they have also had challenges including temporary store closures due to reduced footfall. Across the channel, there has also been the wider question over how to respond to the rising demand for online.

More News

The latest release from Kantar, tracking the performance of GB grocery retail over the 12 weeks to 18 April 2021, shows that sector growth slowed to 5.7%, as sales met the tougher comparatives of the early pandemic in 2020 and non-essential retail and the out-of-home sectors began to open from 12 April, beginning the resumption of a more normal competitive retail landscape.  However, Kantar indic...
The discount channel is slowly catching up with grocery ecommerce as it seeks to remain relevant with shoppers. The many recent partnerships with aggregators (last milers) across Europe prove the online transformation of the channel is inevitable and it is now accelerating, especially around quick commerce. We look at the different developments in the region and what this could mean more widely f...
The GB market grew 7.4% in the 12 weeks to 21 March, according to the latest results from Kantar. This period sees the annualisation of retailers’ performance against the record-breaking sales of March 2020, when the country went into its first lockdown. Sales over the most recent four weeks were down 3% versus last year, with shoppers making 117m fewer trips to the supermarket than in March 2020...
Data

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