Magnit overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Magnit: data

See data on the retailer’s performance and forecasts for its operations by channel.


Strategic outlook for Magnit

In this report we show how Magnit is having to balance two challenges as part of its transformation strategy for 2023.

Russia country presentation

This guide to Russia explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.

Central and Eastern Europe outlook 2021

What's set to shape the retail market in Central and Eastern Europe over the next 12 months?

Latest News

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The convenience channel remains a great opportunity for growth. We have published a series of new reports for our IGD Retail Analysis subscribers:

More News

Leading discounters in Europe are developing their format and offer as they look to attract shoppers from other channels. This is seeing them evolve to be more like supermarkets, leading them to adjust their ranges, locations and adding value to compete beyond a solely price-focused strategy. However, in Russia, the discount format is taking a different trajectory. While some are evolving towa...
Magnit is in the middle of a business transformation programme. It is implementing six strategies to turn around its business and as it looks to support its dynamic growth strategy, and compete with other leading retailers in Russia. Since 2018 the retailer has reported an improving sales performance with a sales CAGR of 11.4% between 2018 and 2020, when compared to a 6.7% rate for the p...
Russia’s second largest grocery retailer, Magnit, has been investing strongly in the development of its physical formats as it looks to attract more shoppers. It is now investing online, a channel it has been reluctant to enter, with it only launching online in 2020. However, as it looks to drive growth Magnit is investing in several formats and online services to help it meet a wider range of sh...

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