The Spanish market leader continues to innovate across its network and remains focused on the evolving to shopper demand. Mercadona is committed to reducing prices and emissions whilst increasing its presence in Portugal and strengthening its online presence since the pandemic.   Mercadona cutting prices, saving €200m for shoppers Mercadona is well known for its EDLP strategy in the Spanish...

Spanish market leader reported a consolidated sales growth of 11% in 2022 but highlights the tough market conditions had major impacts on its profitability. However, Mercadona claims the effort to reduce the groups margin has made it possible to produce savings of more than 5.7 million households, as the retailer did not transfer €375m of cost increases to shoppers baskets. Positive sales perfo...

Understand how the Spanish market continues to evolve as Mercadona expands its online capabilities further. Whereas DIA is selling its perfume shops to focus on proximity and the growth of its local food distribution. Separately, Aldi reports its successful 2022, its outlook to 2023 and its new social network initiative being trialled only in Spain. Mercadona expands it online capability   Sp...