Spain’s market leader and one of Europe’s most admired retailers, Mercadona is increasing its commitment to its markets Spain and Portugal. We have identified five ways it continues to develop to stay ahead of the competition. 1. Mercadona betting big on its online expansion plan Although online has been a lower priority for the retailer over the past decade, like many retailers the pandemi...

The region of Madrid is Spain’s most affluent, boasting per capita income of €32,000, over 35% higher than the national figure of €23,700 (in 2020). The thriving Madrid economy has created an attractive market, which continues to draw investment from nearly all the country’s largest grocers. Retailers continue to perceive the region as a key market in which to showcase their advances, in terms of...

Aldi has opened its largest distribution centre, while Spain’s market leader Mercadona continues to grow its presence in Portugal, announcing it aims to open 10 new stores in 2022. Separately, Auchan Portugal revealed its improving partnerships with local producers. Aldi launches its largest distribution centre The discounter revealed it invested €60m in its new distribution in Moita, which i...