Central and Eastern Europe outlook 2021

What's set to shape the retail market in Central and Eastern Europe over the next 12 months?

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Slovenia’s leading retailer, Mercator, has launched an online content platform, which carries videos it has produced. M Soseska (M Neighbourhood) was launched in February 2021 and offers a selection of live and pre-recorded content on cooking, lifestyle, and home entertainment. This is offered as entertainment that engages customers with Mercator’s in-store and online offer.

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Following the article where we looked at the first two trends shaping Central and Eastern Europe’s grocery retail market, we are going to review the next two trends - Build trust with organic and local ranges and Healthy living, healthy eating focus. Build trust with organic and local ranges Retailers look to build shopper trust in private label by investing their ranges. They are ad...
Mercator reported an increase in retail sales of 6.6% to €787m for the first half of 2018. A good performance in Bosnia-Herzegovina (BiH) and a return to growth in Serbia positively contributed to its financial performance. However, the retailer reported a slowing in the pace of growth in Slovenia. Slovenia: sales growth halved… Mercator Slovenia’s growth halved to 0.8% in H1 2018, ...
Mercator published a 2.5% increase in retail sales in 2017 to reach €1.6 bn. Slovenia, its home market, drove much of the revenue growth, while its performance was also boosted by a 6.1% growth in store numbers across all markets. At the end of its financial year it operated 1,055 non-franchise units. Mercator Group revenue declined by 2.2% to reach €2.2 bn with a net loss of €184m, double the si...
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