Metro AG appoints new chief executive

Date : 10 February 2021

Keshia Beadle

Senior Retail Analyst

After establishing a chief executive transition team in November 2020 to jointly assume the position of CEO as it searched for a new chief executive, Metro AG has now appointed a new person to the role, Steffen Greubel.

Greubel signs three-year contract

Greubel will take up the role as Metro AG chief executive on 1 May 2021, with Metro’s chief financial officer, Christian Baier, and COO, Rafael Gasset, jointly assuming the role of interim CEO until that date. Greubel has signed a three-year contract, which will see him stay in the role until 2024.

New appointment has previous experience of Metro

Greubel joins Metro from Würth Group, which is described as ‘a fast-growing and profitable family business, highly respected for its strong entrepreneurial spirit and customer-oriented culture’. At Würth Greubel managed the ‘core business and oversaw all strategic board projects, including the digital transformation agenda’. However, he was previously a partner in the European Retail & Consumer Goods practice at McKinsey & Company, where he advised Metro. At McKinsey, his role focsed on sales, operations, and transformation.

Metro’s chairman of its supervisory board, Juergen Steinemann, said:

Steffen Greubel is the right CEO to successfully lead the next phase of Metro as a pure wholesale business. He stands for strong leadership, knows the challenges of the wholesale business and has detailed insights from his role as an advisor to the Retail and Consumer Goods industry. We support his customer-centric approach and understanding that simplification, operational excellence, and a strong execution focus will drive growth for Metro.

Retail Analysis weekly newsletter

Keep up-to-date with the latest retail developments shaping the industry.

Sign up for our newsletter »