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Morrisons profile

A guide to Morrisons and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Morrisons: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Morrisons

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The Morrisons Shopper

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

Morrisons has brought back its classic More Reasons to shop at Morrisons strap line and jingle.

More News

Following news last week surrounding reduced product pricing from the likes of Sainsburys, Aldi & Tesco, Morrisons are the latest supermarket to announce a reduction in price of certain items. The move from Morrisons will mean that as of today shoppers will find white, wholemeal and granary rolls 56% cheaper than they were a day before. This means the rolls are now cheaper than packs at Aldi, Sai...
Morrisons is bringing back its More Card loyalty scheme with member-only discounted pricing. The news, revealed by The Grocer, follows similar member-only pricing schemes announced by Sainsbury’s and The Co-op in recent weeks. Morrisons originally replaced the More loyalty card with the My Morrisons app in May 2021. The return of the More Card will be gradual, with an initial launch tak...
The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12 weeks to 19 th March 2023 total till roll consumer spend in Great Britain increased slightly to 8.6% (compared to 8.1% for the previous period). Inflation reaches another record high Grocery price inflation over the 4-week period to March 19th stood at 17.5%, a 0.4% increase from ...
5-year forecasts to 2027

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

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