A guide to Morrisons and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

See data on the retailer’s performance and forecasts for its operations by channel.

In-depth analysis of Morrisons current performance and future potential under its new private equity owners.

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

We take a closer look at the Morrisons shopper. Who they are, how they shop and what matters to them?

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.