20 November 2014
Earlier this week, IGD held its 4th Online & Digital Summit. Here we have captured some of the key take-outs:
1. Multichannel
According to BT’s Josh Pert, multichannel will increasingly be ‘business as usual’ and he suggested that in the future we won’t use this term. After all, in a multichannel world, the customer must be at the heart of the business and they don’t talk about ‘multichanne...