Poundland launches aggressive pricing strategy

Date : 01 November 2013
Poundland, the UK's leading fixed-price retailer, has cut prices to 93p in its Ipswich store to undercut a special offer from 99p Stores. Reactive pricing Poundland's aggressive pricing strategy in its Ipswich store is in response to the opening of a new 99p Stores close by. 99p Stores ran…
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