Poundland launches aggressive pricing strategy

Date : 01 November 2013
Poundland, the UK's leading fixed-price retailer, has cut prices to 93p in its Ipswich store to undercut a special offer from 99p Stores. Reactive pricing Poundland's aggressive pricing strategy in its Ipswich store is in response to the opening of a new 99p Stores close by. 99p Stores ran…
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters