AmazonFresh and Beyond: how Amazon is growing FMCG in the UK

Simon Mayhew
Head of Online Retail Insight
@RetailAnalysis

Amazon is widely reporting to be launching AmazonFresh shortly in the UK and is also stepping up its focus on FMCG across the broader business. As Amazon sets its sights on a bigger share of the UK’s online growth, IGD examines:

  • What will AmazonFresh’s entry to the UK mean for the market, suppliers and competitors?
  • How else is Amazon growing FMCG?