Carrefour Las Glorias, Barcelona, Spain

Jon Wright
Head of Insight - RA EMEA

In a highly competitive market, Carrefour Spain is having to adapt its hypermarket format to compete against price-focused and regionally dominant rivals. Las Glorias is a best-in-class example of how the retailer is having to evolve to compete against both types of competitor and to embed its multi-channel strategy to help it win in the future.