'Lab store' tests format thinking at Co-op: Co-op, MediaCity, Salford

Patrick Mitchell-Fox
Senior Analyst
@fromigd

The MediaCity store provides access to shopper groups central to Co-op’s ‘Pure Convenience’ strategy, where Co-op can rapidly trial and assess initiatives before wider roll-out.

Looking for more insight on Co-op? Visit our dedicated Co-op hub

Join us on a Retail Safari and experience the latest trends, innovations, and insights of the retail environment.