Puregold, Shaw, Manila, Philippines

Puregold is one of the fastest growing retailers in the Philippines. The company has achieved an impressive 20% increase in sales in the first quarter of 2016. A key highlight of this store is that it presents a hybrid format which serves both traditional trade sari-sari stores and end consumers. The retailer adopts an efficient operation approach which enables them to focus on its strong value proposition, and provide services and loyalty schemes that benefit its customers.