Retail execution at Kaufland, Bucharest, Romania

Amin Alkhatib
Senior Retail Analyst
@RetailAnalysis

Kaufland has been rolling out its new store concept since 2017. The new store design aims to grow traffic and basket spend. Following our visit to the Kaufland Romania flagship store in November 2017, we returned to Bucharest in May 2018 to see which features are being implemented in new and remodelled stores.