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Rewe Profile

A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Rewe: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Rewe

Rewe is the second largest grocery retailer in Germany and is the market leader or number two grocery retailer in many of the countries it operates in. In this presentation we review Rewe’s outlook for the next five years, as it continues to develop a future-looking strategy to remain competitive and grow across its markets.

Germany Country Presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

News Feature image

As REWE announces the opening of its fourth Pick&Go store, we look at other updates from the German retailer.

More News

Italian market leader Conad is set to continue its expansion plan across Italy, by launching new stores which embed its strategic priorities. Discounter Penny reveals it plans to claim more share in the Italian discount market by 2025. Separately, Code Crai Ovest and Carrefour Italia focus on reducing food waste by launching new in-store initiatives and technology. Conad continues its expansio...
As we launch our Global discount trends for 2023, we look at recent developments from retailers in the channel. Global discount trends 2023 In the first of our channel trend reports for 2023 , we look at five trends that will shape the discount channel globally in 2023. We have used our extensive global research to shape the trends, and present examples from retailers leading the way....
To coincide with the International Green Week 2023 trade fair in Berlin, we look at some recent sustainability initiatives from Edeka, Lidl, REWE, Penny and Aldi Süd. Edeka responds to new food-to-go legislation From 1 st January 2023, all food-to-go and drinks containers provided to shoppers in Germany must be reusable. The new packaging law aims to reduce the amount of disposable packagi...
5-year forecasts to 2027

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Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

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