Sainsbury’s launches broader Nectar Prices loyalty mechanic

Date : 11 April 2023

Bryan Roberts

Global Insight Leader

Sainsbury’s has launched a new Nectar Prices mechanic that aims to replicate the success of Clubcard Prices at Tesco. Previously, in a fairly cumbersome process, shoppers with the Nectar app could activate incentives on selected items that they had previously bought and also access lower prices by…
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