Sainsbury’s launches “Helping Everyone Eat Better”

Date : 27 May 2021

Nick Gladding

Senior Retail Analyst

Sainsbury’s has officially launched ‘Help Everyone Eat Better’ as its new brand strapline as part of a wider drive to make sustainable diets accessible for everyone. The move, first announced in February, will also see the retailer retire its long running ‘Live Well for Less’ slogan. In November…
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