Sainsbury's news

07 September 2023
Sainsbury’s has announced plans for the creation of  ‘fashion destination hubs’ in its stores. Plans for up to 50 fashion hubs revealed Sainsbury’s said nine initial stores will range a curated offer of complementary brand partnerships alongside its own-label Tu range, with the launch taking place later this month. If successful, Sainsbury’s hopes to create at least 50 fashion destinat...
07 September 2023
Rewards and loyalty points are useful nudge tactics helping retailers guide shoppers towards healthier choices. The data unlocked by these loyalty programmes also provides vital insight on the success of health behavioural change initiatives. While the area of health holds huge scope, focus on families, increasing fruit and veg intake, and encouraging physical activity continue to be popular acti...
23 August 2023
Sainsbury’s has announced extensions to several of its price initiatives. Aldi price match expanded Sainsbury’s will be expanding the number of products included in its Aldi Price Match campaign. The retail will be adding over 40 new items to the campaign, taking the total number of products included to 400. The retailer described the move as its ‘biggest ever’ value offering, as falli...
22 August 2023
Sainsbury’s is bringing back its ‘Great fruit & veg challenge’ for the fourth consecutive year. Running for seven weeks between Wednesday 23 rd August and Tuesday 10 th October, the challenge will offer shoppers the chance to earn additional Nectar points by putting more fruit and vegetables into their baskets. Shoppers taking part will be set three personalised portion tasks based on sho...
08 August 2023
“Barbenheimer” has become a cultural phenomenon caused by the simultaneous release of the films Barbie and Oppenheimer. We have rounded up some of the fun ideas retailers’ have created to maximise this lucrative marketing opportunity. The bomb shell, and the bomb, a match made in heaven? Barbie has been around for years – debuting in 1959 in the USA. An iconic sweet-looking doll manufactu...
07 August 2023
Sainsbury’s has started rolling out a new premium range of food-to-go products, called ‘Kitchen Deli’. The launch is initially taking place in 100 stores around the country with plans in place for further expansion in 2023. The initial lineup of 13 products includes sandwiches & wraps on sale for £4.75, salads for £5.50, and ready-to-eat or Heat-Up Meals for £6.50. Following the launch of the r...
01 August 2023
A round-up of recent price cut announcements by by Sainsbury’s and Asda Sainsbury’s cutting the price of toilet paper and kitchen towels… Sainsbury’s is making further price cuts to its own-label products revealing an additional £4m worth of reductions for 12 products in its toilet paper and kitchen towel ranges. Highlighted products include Sainsbury’s ultra absorbent kitchen towels, ...
01 August 2023
Greggs has announced plans to partner with Sainsbury’s following a successful trial at one of the retailer's forecourts in Bedfordshire.    As reported by The Grocer, Greggs’ Property Director, Tony Rawson revealed plans for up to “half a dozen” sites to be in place by the end of the year. Situated across Sainsbury’s garages and in-store ‘Coffee-style operations’ the sites will be run by Gregg...
20 July 2023
The Competition and Markets Authority (CMA) has published its initial update on its ongoing work to tackle cost of living pressures in groceries with the publication of two reports: an assessment of retail competition in the groceries sector and a review of unit pricing practices across major retailers. On the first point, it has concluded that the level of competition is healthy and that the ...
14 July 2023
Sainsbury’s has expanded its Nectar Prices discounts to meat, fish and poultry, following on from the inclusion of dairy and bakery products last month . The scheme now offers a total of 3,500 products, both in-store and online, following the latest expansion. The roll-out will include branded products alongside Sainsbury’s products. Highlighted savings include Sainsbury’s So Organic lamb min...