SPAR signs global partnership with Too Good To Go

Date : 02 December 2020

Jon Wright

Head of Insight - RA EMEA

As it looks to cut food waste and as part of its digital transition, SPAR has signed a global partnership with Too Good To Go that will cover 13 countries where the two organisations operate.

SPAR and Too Good To Go to collaborate across Europe

SPAR and Too Good To Go will work together in 13 countries where they both operate, which will cover nearly 9,000 SPAR stores. Together the two organisations will offer shoppers ‘an innovative digital solution to reduce food waste in participating stores across Europe’. SPAR and Too Good To Go will aim to reduce food waste, especially for fresh food and short shelf-life products. Together the partnership will aim to reduce food waste by enabling shoppers to purchase products from SPAR at a reduced cost, rather than the items being wasted.

Announcing the partnership, SPAR International’s chief executive, Tobias Wasmuht, said: “We are delighted to be working with Too Good To Go – this partnership is a natural fit for us. At SPAR, we are deeply committed to reducing food waste throughout the supply chain as a key part of our actions as a responsible retailer. [I]t has never been more important to manage food waste as fluctuating consumption patterns call on us to respond with speed and agility. Working with innovative, entrepreneurial companies such as Too Good To Go can provide sustainable solutions during this uncertain time.

Partnership to create seamless solution for shoppers…

To participate, shoppers download the Too Good To Go app and then register with it. They will then be able to find how discounted food packages, which mainly contain fresh food products, are available at SPAR stores in their area.

…And is part of wider focus on food waste by SPAR

SPAR’s partnership with Too Good To Go is just one part of the organisation focus on limiting food waste. It noted, along the collaboration, it is also, on an on-going basis, improving processes for forecasting requirements and ordering. Meanwhile, in store SPAR incorporates unsold fresh food in meal solutions or reduces prices for short shelf-life foods to limit the amount wasted. Finally, SPAR stores also make food donations to local charities and food banks locally.