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Dynamic pricing: is honesty always the best policy?

Date : 15 September 2023

Nichola Gallagher

Senior Analyst

UK pub company Stonegate announced this week that they are introducing a flexible pricing model, where prices will be higher in peak times. A pint of beer for example will cost drinkers between 20p and £1.50 more on Friday nights and Saturdays under the new pricing model. Its justification is that,…
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