Coronavirus (COVID-19): Reckitt Benckiser highlights challenge of forward planning

Date : 01 May 2020

Jon Wright

Head of Insight

As it reported like-for-like sales growth of 13.3% in its first quarter, Reckitt Benckiser underlined the challenges the business faces in terms of demand planning and understanding whether the buying habits it has seen will continue in the short term. Unclear whether buying will be maintained…
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