Kraft Heinz: from categories to consumer-driven platforms

Date : 17 September 2020

Stewart Samuel

Program Director Americas

In an unveiling a major transformation plan, Kraft Heinz is adopting a new strategy, approach and operating model. We highlight some of key changes it has planned, including a shift from a category approach to consumer-driven platforms. Scale and agility Having been appointed last year,…
To continue reading...
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters