Supplier insights: four ways General Mills plans to retain new households

Date : 24 September 2020

Stewart Samuel

Program Director Americas

With the COVID-19 pandemic having provided “a once-in-a-generation opportunity to drive trial for our brands,” we look at how General Mills plans to retain its new customers. Net sales up 9.0% The company delivered a strong performance in Q1 with net sales up 9.0% to $4.4bn, and net earnings…
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