Supplier insights: how Hershey plans to maintain its share gains against tough 2020 comparables

Date : 04 February 2021

Stewart Samuel

Program Director Americas

In closing a strong year with organic sales growth of 6.3% in 2020, Hershey outlined how it’s planning to deliver net sales growth of 2-4% in 2021, especially given the tough comparables it will face in the first half. 1. Go big to win the seasons From Easter onwards, Hershey optimised its…
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