Supplier insights: Mondelez plans 25% cut in product portfolio

Date : 29 July 2020

Stewart Samuel

Program Director Americas

We look at why Mondelez is undertaking a significant SKU rationalisation exercise, simplifying its portfolio. Building on COVID-19 actions SKU rationalisation has been a key theme of the COVID-19 pandemic for suppliers and retailers. Most major suppliers simplified their offers temporarily to…
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