UEFA Euro 2020

We explore five ways retailers and brands in the UK looked to engage and excite shoppers during the UEFA Euro 2020 championship. This includes best-in-class instore execution, showcasing popular categories and driving at-home spending.

Father’s Day UK, 2021

We explore the best-in-class in-store activation for Father’s Day, 2021 in the UK and highlight five key themes, from gifting solutions to linking other events.

Ramadan and Eid al-Fitr 2021

This report explores five key trends this Ramadan and Eid al-Fitr, including taking inspiration from other events and the growing demand for food delivery. Learn how retailers and brands engaged shoppers and looked to boost sales during the season.

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This year, the UEFA Euro 2020 finals took place in Wembley Stadium, with England playing Italy. This drove great excitement around the nation as retailers and brands looked to inspire and excite shoppers.

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In our Father’s Day, 2021 report we highlighted five themes and eye-catching in-store activation seen this year in the UK. Below are three best-in-class in-store campaigns for Father’s Day. Tesco: ‘For Each & Every Dad’ Tesco used cross merchandising displays to showcase a range of Father’s Day items and gifting options. To reflect its campaign, the retailer used images featuring all t...
With the key summer trading months underway, we look at how Canadian retailers are gearing up for a summer of fun, grilling and sport. Theme creates relevance With retailers and suppliers facing tough comparables over the summer months due to the elevated at-home demand last summer, they are focused on driving sales through getting behind key events, including the Olympics and Canada Day. T...
Ramadan is a month-long celebration where Muslims around the world abstain from eating or drinking from dawn to sunset. Traditionally they engage in breaking fast with family and friends. Eid al-Fitr is the celebration to mark the end of the month. This is the second year Ramadan celebrations have taken place under the shadow of the pandemic. Retailers and brands were more prepared this year a...
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Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.


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