Insights

Easter retail execution, 2021

Around this time last year, many countries globally were busy dealing with the outbreak of the COVID-19 pandemic, with shoppers’, therefore, focused less on Easter celebrations. Despite the pandemic’s effects still being felt in many countries, brands and retailers are looking to inspire and excite shoppers this Easter to help create a memorable event.

Valentine’s Day UK, 2021

In this report we explore five key themes and provide an overview of best-in-class Valentine’s Day retail execution in the UK and globally.

How the pandemic is shaping this year’s Super Bowl initiatives

We look at how retailers and suppliers are adjusting their approaches this year. While campaigns focus on key pandemic themes, including the switch to virtual and a focus on community, they also reflect the restrictions on social gatherings which remain in place in many locations. 

Latest News

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Mother’s Day is celebrated in most countries, including the US, on the second Sunday in May. In 2021 this meant for many, Mother’s Day took place on 9 May. We highlight five takeaways from Mother’s Day event in the US and globally.

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As its role as the first-ever official grocer of Team Canada, Sobeys’ parent company, Empire, has launched the “Feed the Dream” movement to support and celebrate the nation’s athletes on the road to the Tokyo Olympic Games. We look at how this is being executed in-store. Potential to celebrate two Olympic events Empire formed a partnership with the Canadian Olympic Committee, enabling its f...
Following successful drive-in movie, game day and Halloween events at its car parks last year, Walmart is launching Mother’s May Markets at selected Supercenters in the US. Mother’s Day becomes Mother’s Month With its focus on moms and Mother’s Day, Walmart is launching a month-long series of events, recognising the challenging year many will have experienced due to the pandemic. This inclu...
The UK is in the process of cautiously easing its COVID-19 lockdown restrictions. The country is currently in stage two, which allows two households or groups of up to six people to socialise in an outdoor setting. With new lockdown measures in place, people are looking to spend more time with their family and friends in outdoor spaces. We explore the impact the easing of lockdown has had on s...
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Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries