Kroger and Loop, the circular ecommerce platform developed by TerraCycle, have formed an exclusive grocery retail partnership agreement in the US.
Designed to reduce reliance on single-use packaging
The launch of Loop was announced earlier this year. International recycling company TerraCycle initially partnered with a group of 25 leading consumer product companies including Unilever, Procter & Gamble, Nestle and PepsiCo, for the launch. The service has been designed to reduce reliance on single-use packaging and offer a convenient solution to customers, while maintaining environmental benefits. Additional partners include France-based food retailer, Carrefour, and UK-based Tesco.
How does the service work?
The waste free shopping service allows consumers to consume products in brand-specific durable packaging that is collected, cleaned, refilled and reused, creating a circular packaging system.
- Consumers will their product order on the Loop website or Loop partner retailers' websites
- Products available on the Loop platform are packaged in reusable glass or metal containers and shipped directly to consumers in a specially designed tote
- After consumers finish their products, they place the empty package into their Loop Totes, and Loop picks up directly from their home
- The packaging is cleaned using a method developed by Loop’s team of scientists for safe reuse
- Loop replaces products as needed and returns the refilled shipping totes to the consumer
Initial testing before looking to create an in-store Loop experience
Kroger and Loop will initially pilot the new reusable packaging system in selected markets. Customers will be able to purchase more than 100 products from leading consumer brands that have been redesigned with durable containers. As part of the first test, consumers in New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. will be able to use the service. Based on the consumer response to this, which creates a new way of using products and packaging, Kroger and Loop may look to create an in-store Loop experience.
Aligns with Kroger’s sustainability plans
This programme aligns with Kroger’s commitment to reduce single-use plastics under its Zero Hunger | Zero Waste plan. This includes initiatives to optimise its private label packaging and to eliminate plastic bags from its stores by 2025. The exclusive partnership with Loop will enable Kroger to build leadership and momentum in this area as the issue of single-use packaging moves further up the consumer agenda. Loop is working with Walgreens in the drugstore channel in the US.
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