Asda Middleton: a sustainability trial store

Toby Pickard
Global Insight Leader
@fromigd

Asda is testing numerous sustainability initiatives at its Middleton Store. Asda will use the Middleton store to test and learn which elements of this trial store appeal most to customers, and therefore can be developed at scale to be rolled out to more locations in 2021. In this report we look at some of the key features and fixtures of the store.