Private label trends in Western Europe

Harriet Cohen
Senior Retail Analyst
@RetailAnalysis

In this presentation we look at four themes driving private label innovation in Western Europe:

  1. Spotlighting value
  2. Hero categories
  3. Health and lifestyle
  4. Sustainability

Read the other reports in the series:

  1. Private label in Europe
  2. 10 retailers in Western Europe winning with private label