Health and freshness at the heart is one of the key trends shaping the landscape of grocery retailing in Asia. We provide four ways that retailers are driving this trend.

Included in this report:

• Consumers attitudes to health
• Four ways to elevate health and freshness 
• Health and freshness in action, with case studies from Alibaba, A.S. Watson, NTUC FairPrice and Shinsegae
• What suppliers need to consider