Insights

Private label in Europe

Despite the challenges created by the pandemic, private label has been able to hold its own and gained share in several European countries. See how the share compares for several countries in 2020 and the three-year trend for sales in volume and value terms.

Private label in the cost-crisis era

In this report we answer five key questions to help you understand the direction of travel of private label development. 

10 retailers in Western Europe winning with private label

We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe.

Latest News

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Tesco has begun 2023 with a flurry of new sustainability initiatives in packaging and farming, as it strives to hit its environmental objectives.

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European value retailer Action’s strong performance in 2022 underlines how variety discount's growth shows no signs of slowing down. The retailer’s double-digit like-for-like sales are a good reminder that this often-forgotten section of the discount channel warrants more attention. Key figures from Action’s fantastic 2022 Sales in 2022 were +30%, to €8.9 bn   Like-for-like sales +18%...
Find out how retailers in Spain have been responding to customer needs. Dia extends its private label to help shoppers save money So far this year, Dia has launched more than 500 new private label products taking the total to 2,700 products in its range. In Spain, this is playing an important role in helping shoppers to save money, with Dia estimating that households choosing its private la...
Morrisons has opened up its Safeway private label range to the independent retail sector, around 30 items now available through wholesaler Eden Farm. The assortment includes eggs, dairy, deli, cheese, meat, pizza and desserts. The wholesaler has noted that “New to Eden Farm, Safeway brings a range of fresh products renowned for quality. With our expertise in shopkeeping we have created a range of...
5-year forecasts to 2027

Exclusive to subscribers.

Gain a view of what future growth to expect and start building your long-term strategy with our retailer and market forecasts to 2027.

Four forces of change

To survive and indeed thrive, businesses need to know and understand these four forces and assess the potential impacts and opportunities for their business, and then apply this thinking to their future plans and strategies.

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